For the last 8 years, we have been on a mission to create a viable professional camera rental facility in Grand Rapids, MI. The West Michigan market is large enough to need such a facility, but before Braincell, had never had one. Professional content creators had to travel 200 miles, to either Detroit or Chicago, to fulfill their camera needs. Braincell was created to change that!

Braincell provides friendly, knowledgeable, local rentals of everything cinema camera related...from full camera packages and lens sets...to all those necessary accessories like batteries, rods, filters, adapters, cables and media cards.

We have one of Michigan's finest collections of cinema lenses, including many popular modern and vintage prime lens sets.

We were born and raised in the Midwest, and we share your Midwestern work ethic, sense of responsibility, timeliness, and pride in a job well done. We bring those values, and more, to every client conversation and transaction! We want to be a valued strategic partner for your business, and we succeed when you succeed! Let us know how we can help you build your business, solve your camera problems, and create better content together.